Zero Waste is a really high bar – and I know that I have a long way to go to get there, especially with kids who always want and receive so much stuff! But I do believe that if each of us does a little, we can make a big impact.

Many of you are interested in Give2Lead because you feel some level of responsibility to create less waste.  

I thought it might be helpful to share other resources for you on your Zero Waste Journey:

Homepage – Story of Stuff

Race to Zero Waste Home

Educational Resources – Zero Waste International Alliance

The Ultimate Guide to Starting your Zero Waste Journey – Recycle Track System

https://sustainablyforward.com/how-to-start-a-zero-waste-lifestyle/ 

#MoreGood with #LessWaste.

I get regular questions about how to use Give2Lead.  Here are several ideas that I’ve discussed with current and prospective clients that I think can benefit the whole Give2Lead community:

1. Conversation – you need to have one!! Don’t just stand behind your table and hope people scan the poster.  Get out in front.  Welcome them.  Talk about what their needs are.  Ask them “instead of giving me a business card, would you mind scanning this code and entering the same information?  Instead of giving you back a piece of swag (that you’ll probably throw in a drawer) I’ll use my marketing dollars to make a different and give back to a non-profit.”
2.  Presentation – maybe you are not a sponsor but have a wonderful opportunity to speak at an event. Like most speakers, your audience are perspective clients.  You can put your QR code at the end of your slide deck and invite people to share their contact information with you in exchange for you giving back to the community.  
3. 50/50 – Many of you tell me that your perspective clients still want a ‘gift’.  If you have the budget, you could do a 50/50 – meaning perhaps in exchange for their contact information, you not only give $5 to a non-profit, but you also will send them a $5 gift card for coffee or other treat.
4. Prize Drawing – Along the same lines as 50/50 – you can have one (sustainable) item or basket of items that all your perspective clients can enter to win by scanning the qr code and entering their contact information. You still give back to the community with every lead, and they have a chance of winning something.
5. New Business – All new businesses I know would love to have a client list when their doors open.  Now you can!  When you host a Open House, Ribbon Cutting, or other celebration to draw new customers – have a Check-In Station.  In return for checking in (and providing contact info) you will donate to one or more non-profits.  It’s a way to know who was there and thank them for coming. 
6. Newsletter Sign Up – Whether you’re new or have been around for a while – chances are you’d love to have people sign up for your newsletter.  You can put a poster at your register, or a link at the end of your on-line check out, to invite the customer to scan/click to sign up and in return you’ll donate.  

#MoreGood with #LessWaste.

1. Swap swag for social impact: Ditch the logo-laden trinkets that often end up in the trash. Instead, offer attendees the chance to donate to a meaningful charity in exchange for their email address. It’s a win-win: attendees feel good supporting a cause they care about, and you gain valuable leads!
2. Use branded signage and brand colors.  Branded signage is a great way to ensure attendees know who you are.  With Give2Lead, every sign includes your logo and you can print it in any size.  Depending on the event, and the overall look of your booth, you may want to print one or multiple 8×10 signs to put in frames, or larger prints to mount on foam core (handle this sign with care and reuse it of course!).  Choose a tablecloth or cover that matches your brand colors.  Don’t show up with a wrinkled table cover, it screams “I don’t care!”
3. Practice your conversation starters. You only get one chance to make a first impression.  Make it matter!  Some great conversation starters are: “Would you like to learn more about what we do at XYZ Company while also supporting ABC local cause?” or “Would you like to (INSERT PRODUCT BENEFIT OR PROMISE) while also making a difference for our community?   By using Give2Lead you give attendees the opportunity to feel good and do good.  Giving attendees a chance to support a cause creates a positive and memorable experience. This fosters a positive brand association and leaves a lasting impression, this new positive brand association translates to improved brand equity. 
4. Be genuine and friendly.  Stand up, put the phone away, and be available to connect with attendees. If you’re sitting behind your table with your head down or in a deep conversation with a colleague, you put off a vibe that says “don’t approach me.”  Instead, lead with the intention to make one person’s day better.  You don’t have to jump right into selling or promoting your product.  Start with the simple idea of connecting with attendees in a welcoming them in a friendly way.  
5. Stand out from the crowd: Be the booth that attendees remember for all the right reasons! Purpose-led lead gen with Give2Lead sets you apart from the competition.  And, with Give2Lead’s simple lead capture tool, you can easily follow up with your new lead to begin to nurture the relationship.

Ready to transform your next event? Give2lead can help! Contact us today and let’s create an event that generates leads and makes a difference.

• We Lead with Purpose:

• • • At Give2Lead, every act of giving is driven by a clear purpose. Whether it’s redirecting promotional budgets towards nonprofits or fostering community connections, our giving is intentional, impactful, and aimed at creating positive change. We believe that purposeful giving is the key to transforming not only businesses but also the communities we serve.

• We Love People and the Planet:

• • • Our commitment extends beyond just people; it encompasses our deep appreciation for the planet we inhabit. Through our purpose-led mission, together we can divert tons of waste from landfills and instead fill the unmet needs in our community. 

• Lead is a noun. And a verb. And both begin with connection.

• • • Whether we’re talking about generating leads for your business or leading the way to a better world, we know connection and heart are key.  We recognize the human aspect in every interaction. Our approach is not just about transactions; it’s about building meaningful relationships that matter.

• Simple Is Better:

• • In a world cluttered with complexity (and too much stuff!), Give2Lead embraces simplicity. From our mission to our user experience of our platform to the solutions we offer, we always seek to allow simplicity to  be our guide. We understand that simplicity fosters clarity, making it easier for businesses to embrace sustainable practices and make a meaningful impact effortlessly.

Hello Give2Lead Friends and Followers!

Welcome to the Give2Lead Community

Although it’s been a bit quiet over here this summer, I have been thrilled to meet so many of you in the community who have been curious to learn about Give2Lead.  You’re here because you care about our community, the environment, or both.  Together we can create #MoreGood with #LessWaste.