5 Tips to Maximize the ROI of your Next Event

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5 Tips to Maximize the ROI of Your Next Event:

Ditch the Swag, Give Back, and Generate Leads!

  1. Swap swag for social impact: Ditch the logo-laden trinkets that often end up in the trash. Instead, offer attendees the chance to donate to a meaningful charity in exchange for their email address. It’s a win-win: attendees feel good supporting a cause they care about, and you gain valuable leads!
  2. Use branded signage and brand colors.  Branded signage is a great way to ensure attendees know who you are.  With Give2Lead, every sign includes your logo and you can print it in any size.  Depending on the event, and the overall look of your booth, you may want to print one or multiple 8×10 signs to put in frames, or larger prints to mount on foam core (handle this sign with care and reuse it of course!).  Choose a tablecloth or cover that matches your brand colors.  Don’t show up with a wrinkled table cover, it screams “I don’t care!”
  3. Practice your conversation starters. You only get one chance to make a first impression.  Make it matter!  Some great conversation starters are: “Would you like to learn more about what we do at XYZ Company while also supporting ABC local cause?” or “Would you like to (INSERT PRODUCT BENEFIT OR PROMISE) while also making a difference for our community?   By using Give2Lead you give attendees the opportunity to feel good and do good.  Giving attendees a chance to support a cause creates a positive and memorable experience. This fosters a positive brand association and leaves a lasting impression, this new positive brand association translates to improved brand equity. 
  4. Be genuine and friendly.  Stand up, put the phone away, and be available to connect with attendees. If you’re sitting behind your table with your head down or in a deep conversation with a colleague, you put off a vibe that says “don’t approach me.”  Instead, lead with the intention to make one person’s day better.  You don’t have to jump right into selling or promoting your product.  Start with the simple idea of connecting with attendees in a welcoming them in a friendly way.  
  5. Stand out from the crowd: Be the booth that attendees remember for all the right reasons! Purpose-led lead gen with Give2Lead sets you apart from the competition.  And, with Give2Lead’s simple lead capture tool, you can easily follow up with your new lead to begin to nurture the relationship.

Ready to transform your next event? Give2lead can help! Contact us today and let’s create an event that generates leads and makes a difference.

#GiveBackGetLeads #SwapSwagforSocialImpact

Who is Give2Lead?

Who is Give2Lead?

At Give2Lead we live by 4 core values:

  • We Lead with Purpose:
      • At Give2Lead, every act of giving is driven by a clear purpose. Whether it’s redirecting promotional budgets towards nonprofits or fostering community connections, our giving is intentional, impactful, and aimed at creating positive change. We believe that purposeful giving is the key to transforming not only businesses but also the communities we serve.
  • We Love People and the Planet:
      • Our commitment extends beyond just people; it encompasses our deep appreciation for the planet we inhabit. Through our purpose-led mission, together we can divert tons of waste from landfills and instead fill the unmet needs in our community. 
  • Lead is a noun. And a verb. And both begin with connection.
      • Whether we’re talking about generating leads for your business or leading the way to a better world, we know connection and heart are key.  We recognize the human aspect in every interaction. Our approach is not just about transactions; it’s about building meaningful relationships that matter.
  • Simple Is Better:
    • In a world cluttered with complexity (and too much stuff!), Give2Lead embraces simplicity. From our mission to our user experience of our platform to the solutions we offer, we always seek to allow simplicity to  be our guide. We understand that simplicity fosters clarity, making it easier for businesses to embrace sustainable practices and make a meaningful impact effortlessly.

Our Value Proposition

Give2Lead offers a solution for small and medium-sized businesses that enables seamless lead generation and deepens community engagement all while delivering more sustainable event marketing practices. With Give2Lead’s easy-to-use platform, pre-designed materials, and a unique approach to replacing wasteful event swag with community giving, Give2Lead not only multiplies the value of marketing dollars but also strengthens brand affinity and contributes to corporate responsibility. By simplifying processes, reducing costs, and making a lasting positive impact, Give2Lead is the go-to choice for businesses aiming to elevate their marketing, sustainability, and community engagement efforts.

Get 2 Know Give2Lead

Get 2 Know Give2Lead

Hello Give2Lead Friends and Followers!

Welcome to the Give2Lead Community

Although it’s been a bit quiet over here this summer, I have been thrilled to meet so many of you in the community who have been curious to learn about Give2Lead.  You’re here because you care about our community, the environment, or both.  Together we can create #MoreGood with #LessWaste.

Get Ready for Event Season!

As event Season is fully upon us, this is the perfect time to put Give2Lead to work for you! If you’re sponsoring a booth at one or more conferences, this is the ideal resource for you.  Stand out to your audience by giving back to non-profits instead of giving out stuff that most people don’t really need.  Create a meaningful connection with event participants while not having to manually type in all those business cards at the end of your event!

Get to Know Give2Lead

Register for our first monthly “Get to Know Give2Lead” Virtual Conversation on September 10th:   https://www.eventbrite.com/e/998799625567?aff=oddtdtcreator